Welk Resorts: site redesign
The challenge
Organize, write/edit, and input 80+ pages of content (text, images, videos, links, and metadata) into Drupal 8.
In response, I developed a step-by-step strategy to get 80+ pages completed and the new site launched within the 8-week timeline.
SERVICES Project management, information architecture, quality assurance testing, UX writing and editing, content migration into Drupal 8
PROJECT Streamline booking services through storytelling. Showcase 8 resort destinations with style and class while consolidating and organizing media and metadata for scalable content operations.
STRATEGY
Built a prioritized content migration plan and step‑by‑step schedule to meet the 8‑week deadline.
Conducted a content audit and inventory; created the sitemap and IA to organize pages, media, and files.
Defined naming conventions for all data assets and recommended a DAM system for long‑term governance.
Managed stakeholders across Welk Resorts and two development partners; surfaced compliance issues and advised legal/design teams on mitigations.
Edited content formatting to align with the brand style guide and requested minor revisions to two pages from the original author to ensure consistency.
Implemented metadata and wayfinding standards from metadata to UI text to improve navigation and discoverability.
RESULTS The refreshed content and UX clarified booking paths and storytelling across properties, supporting improved conversion and a strong launch performance; Welk Resorts reported $135M USD in rental bookings in Q1 2020. The project also established scalable content governance (asset naming, IA, DAM recommendation) and resolved compliance concerns to reduce future legal/design risk.
The solution
Information architecture
I developed a holistic info arch for Welk Resorts that spanned from an asset naming convention for easy findability to meta data for SEO and accessibility.
Organized 1500+ assets by page, resort destination, content section, meta data, etc. for Drupal 8 and data asset management (DAM) system
Wrote meta data, alt tags, and image descriptions using A11y best practices, SEO strategy, and the WR style guide
Quality assurance testing
As I published pages to the testing site, I tracked bugs and errors for design and development to keep the project moving.
Conducted on-going quality assurance testing and reported 100+ errors, helping to correct when I could
Collaborated closely with front- and back-end development team leads
UX writing and editing
Acting as final proofer, I reviewed the copy before importing it into Drupal 8 for the optimal user experience.
Write/edit marketing copy to match WR style guide (voice and tone, formatting, punctuation, etc.)
Recommended that 2 of 8 resorts’ copy be re-written to flow with the rest of the narrative
Content management
Before I could start the content migration, I gathered all of the content from multiple stakeholders.
Managed the content and tracked it on a spreadsheet visible to the entire team
Input all content into Drupal 8
Collaborated closely with the UX design lead and marketing content strategist
Writing sample
Following the WR style guide to create voice and tone and formatting consistency, I edited every page using content design best practices. Here, I recommended that we use short sentences, bullet points, and plain language. The only thing I’d change about this page is the block paragraph.
