Tiffiney Graham: digital and AI transformation
the challenge
Led the digital transformation for Tiffiney Graham, delivering website redesign, sales-funnel optimization, and a multi-channel marketing content plan that positioned her as a top luxury agent in a small market.
To scale and sustain growth, I implemented a repeatable digital marketing system: a conversion-focused website, automated funnels, social-first content, SEO, email nurture sequences, analytics dashboards, and a brand guide complete with a digital whiteboard to train a lower-cost marketer.
In 4 months, I established an online presence that accelerated sales and brand prestige. Here’s what I did.
SERVICES Website design and development, sales funnel creation and optimization, marketing content strategy, digital marketing (SEO, email marketing, social media marketing), UX branding strategy (fonts, color palette, images, icons, voice, and tone), design thinking methodology and workshop facilitation, project management, business and AI transformation guidance, content creation and management, analytics and performance tracking
PROJECT Establish and execute a digital transformation to grow listings, shorten time-to-offer, and raise average sale price in a small high-end market.
STRATEGY Business transformation, AI transformation, web design, graphic design, content strategy
RESULTS No. 1 real estate agent in Columbus (RealTrends, 2024); top‑5 in Georgia by transaction sides. By the numbers:
Sold 13 homes in one of the slowest months of the year (client’s 20+ year experience).
Secured an $850K offer in under 2 hours from a Facebook Reel — remarkable for a market not known for high-income listings.
Worked in a small market that included luxury listings (verified max listing prices up to ~$1.8M; local average listing price ≈ $303K).
Trained a cost-effective marketer to replicate the strategy and added “Luxury Marketing Specialist” to client newsletters.
Digital KPIs: +50% website traffic and +20% social engagement in 4 months.
ESTIMATED CONVERVATIVE-AGGRESSIVE FINANCIAL IMPACT (RANGE) Incremental commission/revenue uplift roughly $25K–$180K annually, based on local average sale price, verified luxury listings, and observed conversion improvements (range reflects conservative retention/uplift to higher-conversion luxury scenarios). This is an estimate using public listing averages and typical commission assumptions; include actual commission rates for a precise figure.
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the solution
digital & AI transformation
design thinking workshops
Conducted design thinking workshops to figure out Tiffiney's current customer journey, personas, jobs to be done, vision and mission, and UX brand guidelines.
Analyzed Tiffiney's current customer journey to identify pain points and opportunities.
Defined detailed customer personas and their jobs to be done.
Clarified vision and mission statements to align with business goals.
Established comprehensive UX brand guidelines, including fonts, color palette, images, and icons.
crm & cms with ai integrations
Utilized Lofty, a CRM and CMS with AI integrations for real estate, to set up Tiffiney's sales funnel, complete with email nurturing campaigns and lead generation, and a responsive website with consistent branding throughout.
Implemented a CRM system to manage customer relationships and track sales activities.
Set up a CMS with AI integrations to automate content management and personalization.
Developed email nurturing campaigns to engage leads and guide them through the sales funnel.
Designed and launched a responsive website with consistent branding to enhance user experience across devices.
redesigned customer journey map
Redesigned Tiffiney's customer journey to improve user experience and increase customer engagement.
Mapped out the redesign customer journey to identify key touchpoints.
Implemented changes to streamline the onboarding process.
Enhanced user interactions through personalized content and targeted messaging.
Integrated feedback mechanisms to continuously improve the customer experience.
digital marketing strategy
Acted as the liaison with Lofty, managing Tiffiney's website, and developed an on-brand marketing content strategy for her three target audiences: buyers, sellers, and investors.
Coordinated with Lofty to ensure seamless communication and project alignment.
Developed a comprehensive marketing content strategy tailored to buyers, sellers, and investors.
Utilized Facebook, Instagram, and LinkedIn to reach and engage the target audiences.
Designed all graphics and managed social media accounts to maintain consistent branding and messaging.
above & beyond digital transformation
While it was imperative that I set up a sales funnel and built a new website for Tiffiney, I went above and beyond to understand her on a deeper level and develop an authentic digital strategy, consulting with her on her values, goals, and vision in both the short- and long-term.
In my role as a consultant, I engaged in deep conversations with Tiffiney to understand her core values, goals, and vision. This allowed me to tailor the digital strategy to align with her authentic self.
As a strategist, I researched and implemented the best solutions based on her specific needs. This involved not just standard practices, but also learning a new platform to ensure customer satisfaction and optimal results.
To ensure a comprehensive and cohesive digital presence, I provided ongoing support and management, consistently aligning the website and marketing efforts with Tiffiney's evolving goals and vision.